About
I’m a freelance copywriter, London based. I’ve been coming up with ideas and writing copy for 30 years or so. Whatever the story, I always look for an interesting way to tell it, something memorable that will stand out.
About
How do you get someone to listen? Surprise them. Tell them something they haven’t heard before. I imagine them sitting across the table from me. What could I say to convince them? How should I say it?
My work has changed opinions. It has introduced consumers to new products and services. And helped businesses have successful conversations with their target audiences. Along the way it has picked up an award or two.
I’ve worked with big network agencies like Ogilvy, Grey and Innocean. Smaller UK and European digital and design agencies. And directly with clients.
If you have a business, I'll help find the right tone of voice for your audience, persuade them and grow loyalty. Advertising, digital and design agencies, I’m the creative back-up and extra brainpower you’re looking for.
Some stuff I'm proud of
Brands I’ve worked with
AIRLINES
- Emirates
- Flybe
ALCOHOL
- BBPA
- Bushmills
- Diageo
- Dry Blackthorn
- Greenall’s
CARS
- Chrysler
- Ford
- Hyundai
- Kia
- Maserati
- Mazda
- Mercedes-Benz
CHARITIES
- Astell Foundation
- Match4Martin
COFFEE SHOPS
- Wild Bean Café
CONFECTIONERY
- Maltesers
- Mars Ice Cream
- Nestle Matchmakers
COOKWARE
- Le Creuset
CORPORATE
- GSK
- Innocean Worldwide
- MRM Your Future
- Northrop Grumman
- R J Reynolds
- Royal Dutch Shell
- Serco
- Souk Advertising
- YMCA
DIY
- Dulux
- Stanley Tools
EDUCATION
- Ocean Maths Project
ENVIRONMENTAL
- Carbon Trust
FASHION
- Ben Sherman
FINANCE
- American Express
- AXA
- Barclays
- Britannia
- HBOS
- Henderson
- ING
- NatWest
- Norwich Union
- Paymentsense
- PWC
FOOD AND DRINK
- Baxter’s
- Chilli Chutney Man
- Horlicks
- Jacobs
- Lays
- Lucozade
- LumpyMash.com
- Maltissimo
- Nestlé Dolce Gusto
- Robinson’s Baby Foods
- Veatable Veg Bars
GAMES
- Pictionary
HEALTHCARE
- Beechams
- Contac
- Derma Active
- GSK ViiV
- Johnson & Johnson
- Oxy
- Somnia
- Zantac
HOUSEHOLD
- Bold
- Fairy
- Febreze
- Flash
- Lenor
PET FOODS
- Katkins Chunks
- Kitekat
- Nestlé Friskies
PHOTOGRAPHIC
- Canon cameras
- Kodak
PUBLISHING
- BBC Publications
- Times Online
RETAIL
- Lewis’ Stores
- Selfridges
- Sainsbury’s
RECRUITMENT
- Flybe
- Urecruitme.co.uk
SPORT / LEISURE
- Nike
TECHNOLOGY
- BMJ Informatica
- Cisco Systems
- ELIA
- Experian
- Hewlett-Packard
- IBM
TELECOMS / BROADBAND
- British Telecom
- Google Chrome
- TalkTalk
- Virgin Media
- Vodafone Europe
- Yahoo!
TIME
- Timex
TOBACCO
- B&H
- Camel
- Domingo
- Dunhill
- Hamlet
TOILETRIES
- Brylcreem
- Dove
- Insignia
- Macleans
- Pantene
- Sure For Men
TRAVEL
- First Choice
- Hotels.com
- Cottages4You
UTILITIES
- British Gas
- EDF
WEBSITES
- Fuzzy
- Jackle Design
- Maserati
- Somnia
- Urecruitme
- Virtual Property World