I’m a freelance copywriter, London based. I’ve been coming up with ideas and writing copy for 30 years or so. Whatever the story, I always look for an interesting way to tell it, something memorable that will stand out.


How do you get someone to listen? Surprise them. Tell them something they haven’t heard before. I imagine them sitting across the table from me. What could I say to convince them? How should I say it?

My work has changed opinions. It has introduced consumers to new products and services. And helped businesses have successful conversations with their target audiences. Along the way it has picked up an award or two.

I’ve worked with big network agencies like Ogilvy, Grey and Innocean. Smaller UK and European digital and design agencies. And directly with clients.

If you have a business, I'll help find the right tone of voice for your audience, persuade them and grow loyalty. Advertising, digital and design agencies, I’m the creative back-up and extra brainpower you’re looking for.

Scroll down for details of the brands I’ve worked with.

Some stuff I'm proud of

Lenor – grew market share each year for a decade, achieved UK brand leadership.

Canon cameras – achieved UK brand leadership.

Oxy spot cream – from 3% to 35% share with minimal budget, achieved UK brand leadership, award-winning campaign.

Zantac – launched Glaxo’s most successful product ever.

Katkins Chunks – campaign was so successful demand outstripped supply.

Flybe – pilot recruitment campaign drew 1000 replies, client had anticipated 40.

What clients say

First and foremost Peter is a good thinker who comes up with quality insightful ideas. He grasps the picture quickly, his work is of a consistently high standard and he has never let me down. What’s more, he recognises the high cost of freelance and the value he needs to add to merit the investment. I guess this is what you would expect, but rarely receive, from a grown-up creative. I would recommend him without hesitation.

Kerry Bateman

Managing Director, WARL

Delivers to the brief and more – what a refreshing change. Professional to the core, a good copywriter to have on your side. He has experience of most markets and most channels and can adapt to many different styles. Great ideas and a pleasure to work with.

Sandy Kennedy

Creative Services Professional

Peter brought our internal communications to life, a tough task at the best of times. Employer brand, internal communications – not always the easiest or the most inspiring of briefs. But Peter brought SOUK to life and captured the essence of us perfectly.

Patrick Mills

Managing Partner, SOUK Communication

Consistently prolific and imaginative. Full of enthusiasm, insight and energy. Professional, intelligent, flexible and creative. Asks the questions that make the difference. Peter knows his craft inside out and brings a fresh, lively mind to every new brief.

Paul Vinogradoff

Managing Director, Pajama

Collaborative and thoughtful, suggesting the sort of clear and simple solutions which show how much thought has gone into solving the problem. Produced a huge volume of work in a very short time without ever letting his standards slip for a moment. Consistently produces work we are all really proud of.

Belinda Kent-Lemon

Partner, Occam HR

Peter is a knowledgeable Creative Director working from a competitive business model, a great resource to add to your network. He is also a great guy and generous networker. A must to connect with!

Nigel Whittaker

Peter is an excellent and highly creative copywriter. He has a great knowledge and understanding of creating commercials. His aim is always to add something more to achieve the best results.

Silke Schmidt-Albert

Owner, Guillaume Films GmbH

Brands I’ve worked with


  • Emirates
  • Flybe


  • BBPA
  • Bushmills
  • Diageo
  • Dry Blackthorn
  • Greenall’s


  • Chrysler
  • Ford
  • Hyundai
  • Kia
  • Maserati
  • Mazda
  • Mercedes-Benz


  • Astell Foundation
  • Match4Martin


  • Wild Bean Café


  • Maltesers
  • Mars Ice Cream
  • Nestle Matchmakers


  • Le Creuset


  • GSK
  • Innocean Worldwide
  • MRM Your Future
  • Northrop Grumman
  • R J Reynolds
  • Royal Dutch Shell
  • Serco
  • Souk Advertising
  • YMCA


  • Dulux
  • Stanley Tools


  • Ocean Maths Project


  • Carbon Trust


  • Ben Sherman


  • American Express
  • AXA
  • Barclays
  • Britannia
  • HBOS
  • Henderson
  • ING
  • NatWest
  • Norwich Union
  • Paymentsense
  • PWC


  • Baxter’s
  • Chilli Chutney Man
  • Horlicks
  • Jacobs
  • Lays
  • Lucozade
  • LumpyMash.com
  • Maltissimo
  • Nestlé Dolce Gusto
  • Robinson’s Baby Foods
  • Veatable Veg Bars


  • Pictionary


  • Beechams
  • Contac
  • Derma Active
  • GSK ViiV
  • Johnson & Johnson
  • Oxy
  • Somnia
  • Zantac


  • Bold
  • Fairy
  • Febreze
  • Flash
  • Lenor


  • Katkins Chunks
  • Kitekat
  • Nestlé Friskies


  • Canon cameras
  • Kodak


  • BBC Publications
  • Times Online


  • Lewis’ Stores
  • Selfridges
  • Sainsbury’s


  • Flybe
  • Urecruitme.co.uk


  • Nike


  • BMJ Informatica
  • Cisco Systems
  • ELIA
  • Experian
  • Hewlett-Packard
  • IBM


  • British Telecom
  • Google Chrome
  • TalkTalk
  • Virgin Media
  • Vodafone Europe
  • Yahoo!


  • Timex


  • B&H
  • Camel
  • Domingo
  • Dunhill
  • Hamlet


  • Brylcreem
  • Dove
  • Insignia
  • Macleans
  • Pantene
  • Sure For Men


  • First Choice
  • Hotels.com
  • Cottages4You


  • British Gas
  • EDF


  • Fuzzy
  • Jackle Design
  • Maserati
  • Somnia
  • Urecruitme
  • Virtual Property World
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